


I’m Kristina Gabrielyan, a designer, photographer, and creative strategist based in Los Angeles, regularly working in Joshua Tree and the Mojave High Desert. I combine formal design training with a curious eye to create distinctive brands, websites, and photographs that tell your story with intention and personality.
Off the clock, I’m hunting for Bigfoot, shooting film, catching live music or comedy, or reading my 472nd self-help book... still convinced the next one will change my life.
Yes! With formal design training and years of industry experience, I’ve helped small businesses build their brands from the ground up. As both your designer and photographer, I carry that creative direction through your identity, imagery and marketing materials. Everything feels connected, with one creative partner who knows your vision inside out.
You don’t need to arrive with everything figured out. Send an inquiry through the form below, and we’ll arrange a free consultation to talk about your business, what’s working and what needs attention. I’ll help identify your priorities, including opportunities you may not have considered, then put together a proposed scope and next steps.
I get invested in the projects I take on. I care about seeing your ideas come to life, and I bring creative enthusiasm, organization and regular check-ins to keep things moving. Expect questions, honest conversations and occasionally a little homework. It’s a collaboration, after all. I’m easygoing about the process and serious about the work.
Your goals, existing materials and a realistic idea of your budget and timing. Logos, photos, website links, past campaigns, references, that folder you haven’t opened in three years: send it over. We’ll agree on the scope, schedule and payment terms before work begins, then I’ll review everything and work out what we can build on.
We can exchange feedback by email or talk it through on a check-in call. I often find a conversation helps us get to the heart of what you mean, especially when something feels off but you can’t quite explain why. Your proposal outlines the revision rounds included, and we’ll discuss any additional work before moving forward.
Absolutely. We can break the work into phases based on your priorities, budget and timing. I’ll help identify what needs attention first and what can wait, then build a proposal around those steps. You don’t have to tackle everything at once.
I’m based in North Hollywood, Los Angeles, and work across Southern California, including Joshua Tree, Yucca Valley, Landers and the Mojave High Desert. Design projects can be handled fully remotely, and photography outside these areas can be discussed based on location and availability. I do love to travel, though!
Absolutely, your project can be done without generative AI. I explored it extensively when it first emerged, and some of that experimentation lives in my portfolio. These days, I’m more selective and prefer a hands-on approach rooted in craftsmanship and human perspective. For brand imagery, I’d much rather photograph the real thing on digital or film, then bring those images into your designs. If a specific use of generative AI could help your project, we’ll discuss it first.
Got a project, a half-baked idea, or a brand having an identity crisis? Tell me what you’re working on, what you need, and when you need it. Bonus points for a heads-up on the level of creative chaos.