I started designing at 13, after a well-meaning family member handed me totally legitimate copies of Photoshop and architectural software they definitely didn’t download off the internet. Hours spent immersed in layouts, color, and drafting dream homes turned into a full-blown obsession with visual storytelling and design thinking.
After working at an interior design and fabrication studio, I earned my BA in Art with a focus in Communication Design—then joined the global team at AIDS Healthcare Foundation (AHF). There, I tackled sensitive topics like safe sex and women’s health with equal parts creativity and cultural nuance, helping make life-saving info more accessible through design.
After four years at AHF, I took the leap into freelancing. I’ve since worked with clients in hospitality and small business to build brands that actually break through. I founded Synthesis Creative Co. as a home for bold, story-driven design at the intersection of strategy, aesthetics, psychology, and emerging tech. Across everything I make, I aim for visuals that provoke and connect—rooted in timeless principles, driven by curiosity, and laced with just enough wit to keep things interesting.
· Through a strategic fusion of data-driven marketing, impactful design, and emerging technologies, I deliver high-performance results while leading cross-disciplinary collaborations.
· Delivered a 150% average increase in digital visibility across platforms within six months by leveraging psychological insights, trend analysis, and narrative-led branding.
· Orchestrated viral campaigns surpassing 1M+ views and 200% engagement spikes, driven by timely content, trend fluency, and audience psychology.
· Elevated client conversion rates by 40% through tailored brand experiences and precision-targeted campaigns that resonate emotionally and strategically.
· Translated complex public health issues into visually compelling campaigns, making sensitive topics like HIV retention and condom use globally relatable and locally impactful.
· Created culturally resonant design materials across continents—Africa, Europe, South America, and the U.S.—boosting audience engagement by ~30%.
· Led creative direction for the Girls Act campaign, transforming educational messaging into bold, disruptive media that drove a 45% rise in engagement and clinic visits.
· Oversaw project lifecycles from inception to delivery—managing budgets, timelines, and procurement—leading to a ~20% reduction in delays.
· Optimized internal operations and workflows, accelerating project turnaround time by ~15%.
· Handled accounts payable/receivable and monthly reconciliations with a 95% average accuracy rate.
· Spearheaded weekly performance reviews to monitor engagement, resulting in a 10% boost in client retention and 5% revenue growth.
